Mitsubishi’s MGCPQQ Goes Viral—How Can We Capture the Next Big Opportunity in the PQQ Market?
In recent years, “anti-aging,” “brain health,” “mood improvement,” and “energy boost” have become some of the hottest keywords in the nutraceutical industry. As a “star ingredient” among functional compounds, PQQ (disodium salt) is rapidly transitioning from research to market, becoming a core component in dietary supplements, functional beverages, and mood-enhancing nutritional products across multiple countries.
Among the many PQQ brands, Mitsubishi Chemical’s MGCPQQ from Japan has frequently made industry headlines, with its performance in overseas markets drawing significant attention. This also provides deep insights into the value and application directions of PQQ products.
Research Findings and Product Highlights of Mitsubishi’s MGCPQQ
According to data and research results released by Mitsubishi:
- MGCPQQ can enhance selective attention and working memory (12 weeks, 41 elderly subjects)
- Improves short-term memory (6 months, 65 middle-aged and elderly subjects)
- Enhances verbal memory and overall cognitive function (12 weeks, 41-65 age group)
- Improves mood state, reducing anxiety and confusion (8 weeks, 17 adults)
- Boosts executive function and brain flexibility (8 weeks, 20-40 age group)
MGCPQQ has also been proven to significantly increase nerve growth factor (NGF) expression, support mitochondrial function, and provide antioxidant protection.
🔎 Notably: MGCPQQ is produced via natural fermentation, has obtained EU Novel Food authorization, and its safety has been verified in over 1,000 studies spanning 40+ years.
The PQQ Opportunity Window Is Open, But the Market Belongs to Brands with “Execution Capability”
Mitsubishi’s MGCPQQ data clearly demonstrates:
✅ The efficacy foundation of PQQ has been solidified
✅ Consumer interest in brain health/mood health/anti-aging formulations continues to rise
✅ Dietary supplements/functional beverages/anti-aging cosmetics and other categories offer immense development potential
So the question is: How can domestic brands seize this health trend?
Nugene Pharma: Strong Technical Foundation to Accelerate Your PQQ Product Development
As one of the few domestic manufacturers with patented PQQ fermentation strains (HXRD10‑32), Nugene Pharma has deep expertise in the PQQ field:
- Fermentation-based production (non-chemical synthesis), suitable for export requirements
- Purity ≥ 99.9%, low impurities, high stability
- Compatible with multiple formulations: powders, granules, chewable tablets, functional beverages, etc.
- Provides COA/MSDS/stability study reports, supports export filings and patent licensing
We also assist in complex formulation development (e.g., PQQ + CoQ10 / PQQ + SAMe and other advanced combinations) and OEM recommendations to accelerate product development from concept to market.
Collaboration Invitation: If You’re Looking for High-Quality, Scalable PQQ Raw Materials
📩 Contact us now to request PQQ samples, specifications, and the latest partnership policies!
🌐 Website: health.nugene.com.cn
📍 Booth: API China 2025 · 10.3J27 (Guangzhou)
The golden decade of global health is here, and PQQ is the “functional ingredient core” connecting the brain, heart, and energy. Seize the opportunity—your next blockbuster product could start here!
Additionally, our sister company, Huangsen Technology, is currently offering free PQQ formulation services for a limited time. Feel free to inquire and learn more.
